We are FINCH, a young couple.
We have always been artistic, but stable job in other companies made it difficult to challenge and embody creative ambitions.
We both were approaching our 30, and felt remorse about doing the wrong business.
In 2013 we created a print – the bird which is now the official trademark, finch. It became the starting point of changes in our lives. To work on our own brand we had to quit our jobs, leave the home city and start from scratch.
No hesitation, no regret.
Kateryna Biakova & Maksym Holub
*this image is the property of VOGUE UA.
Every fancy piece of clothes, akin to a single phrase out of the context, is only an element to create a volumetric image, the foundation of which is always a person. Therefore, when creating our clothes, first we think of a person wearing them.
Our client is an established personality, confident and ready for experiments, creative and outstanding.
This person constantly works on herself and looks mostly outside of the social context.
There are no pointless details in her clothes and everyday look. Because clothes, like FINCH, represent the continuation of this person, not just they are beautiful cover.
There’s more practicality in modern clothes, and less sense. We, in turn, want to combine both.
FINCH – is the result of our reflections about beauty, aesthetics and practicality, our aspiration to create quality clothes.
Our creativity undergoes metamorphosis, just like Lem’s Solaris: we learn and form ourselves day by day. We don’t know who will we be tomorrow. But we will definitely become better.